All work
Case study · Beauty & skincare
Plenty of add-to-carts, few orders. Fixed in 45 days.
A Korean cosmetics brand with a high add-to-cart rate and a low purchase rate. We traced it to one traffic source and fixed the funnel.
- Brand
- Korean cosmetics D2C brand (name private)
- Category
- Beauty & skincare
- Timeline
- 45 days
- Monthly sales
- PKR 2M
- Timeline
- 45 days
- SEO plan to cut blended CAC
- 12-month
The challenge
Shoppers were adding to cart but not buying. The add-to-cart rate was high, the purchase rate was low, and nobody could say why.
- Funnel diagnosis
- Google Ads
- Meta
- SEO
What we did
- 01Diagnosed the funnel step by step.
- 02Found that low-quality Google Demand Gen traffic was killing conversion, while Meta was performing well on the same store.
- 03Ran a full SEO audit.
- 04Built a 12-month plan to cut blended CAC through organic search.
The result
The brand reached PKR 2M a month in sales within 45 days.