All work
Case study · Supplements
PKR 3M to PKR 1.8 crore a month, in 60 days.
A supplement brand with no clear scalable product or offer. We rebuilt the offer and funnel around what buyers wanted, then scaled the winners.
- Brand
- Supplement brand (name private)
- Category
- Supplements
- Market
- Pakistan
- Timeline
- 60 days
- Monthly sales: PKR 3M to PKR 1.8 crore
- 6x
- ROAS doubled
- 2x → 4x
- Conversion rate doubled
- 2x
The challenge
The brand was doing PKR 3M a month at a 2x ROAS. There was no clear product or offer to scale, so more ad spend only bought more of the same result.
- Offer design
- Funnels & landing pages
- Creative testing
- Paid ads
What we did
- 01Researched the product and the customer, and built buyer personas.
- 02Designed a new offer around what those buyers wanted.
- 03Built funnels and landing pages around that offer.
- 04Tested personas, creatives, hooks, audiences and landing pages on a 14-day testing plan.
- 05Scaled the winners.
The result
In 60 days monthly sales grew from PKR 3M to PKR 1.8 crore. ROAS went from 2x to 4x and the conversion rate doubled.